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Marks and Spencer Sparks Activate

The Marks and Spencer Spark activate service is free to use, and to start the activation process; the customer must provide a valid email address.  The M&S Sparks Loyalty card includes tailor-made offers, priority access to M&S seasonal previews, Sales, and exciting money-can’t-buy events and experiences… it is a must-have for the consumer who likes to live life to the fullest.  The M&S Sparks card can be picked up at any store and registered online.  Once the account has been registered, the cardholder can sleep easy knowing they can start earning reward points on purchases.  Please allow up to 48 hours to add reward points to an account from purchase.  The M&S Sparks Loyalty Card can be used in-store when shopping online, or open the M&S mobile app and click on the Sparks page to check out available offers currently associated with this high-end reward card.  Please note a Marks and Spencer account is required to activate the Sparks reward card.

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  1. Secure an M&S Sparks Loyalty Card
  2. Navigate to to activate
  3. Enter an email address to which the cardholder has access to
  4. Provide the name of the cardholder and phone number
  5. Click on the create account tab
  6. Bingo Bango, a new M&S Sparks Loyalty Card online account, has been created.

What are the benefits of an M&M Sparks online account?

  • Shop online
  • Track special deliveries
  • Review recent purchases and statements
  • Save M&S Sparks Loyalty Card card details and delivery addresses to help speed things up at the checkout.
  • Look up old orders
  • Sign up for promotional newsletters
  • Check a gift card balance

How do I log in to my M&S Sparks Account?

To access your account, visit login. And input your username and password. New users must create a new account (please have a valid email address).

My Sparks Card Customer Service

Reach out to the M&S Sparks customer contact page at